Holy Moly! Ice Cream Mellow Pops!

20130314_175654There are few things I envy Americans, Aotearoa/NZ works pretty well for me. One thing I do envy, however, is the American approach to ice cream. Don’t get me wrong, we have great quality ice cream, but our approach to flavour lacks the imagination and moxie the wider American market allows for. Refined, matured flavours are increasingly easier to find, but the sense of fun that emanates from some of the Ben & Jerry’s flavours is lacking in our market.


Enter Holy Moly! Starting with names like Doh-Nuts, Meringue A’Tang, and ending with how many bits they’re prepared to pack in between the folds of ice cream, this ice creamy crew are churning a little sense of fun back into the supermarket freezers. This particular flavour Mellow Pops! adds all the basic ingredients of a standard Mallowpuff (closest thing is a Mallomar if you’re stateside) and adds caramel, along with an ever so slightly malty chocolate ice cream. You’ll find the chocolate covered biscuit bits have that sweet balance between crunch and give, while the marshmallow lends a lightness that will allow you to finish off a 500ml tub in one go and not feel like you’ve overdone it (honest).

Serve when you’ve done enough for a Mallowpuff and a Toffee Pop, and want someone to smash them into some ice cream for you.


20 thoughts on “Holy Moly! Ice Cream Mellow Pops!

  1. Oooh, on a waffle. My personal favorite here…Fudge Covered Peanut Butter Filled Pretzels in Vanilla Malt Ice Cream Rippled with Fudge & Peanut Butter…and it’s not just the name. Chubby Hubby…hee hee

    1. Ha! That’s a great name for an ice cream, because that’s exactly what I’d become to Mrs P if there was too much of that kind of ice cream available. No-one’s really putting pretzels into ice cream here, sounds like salty malty buttery heaven.

  2. HEY, that’s one of my verbal tics! Along with “you know what I mean?” Love that they’ve slapped Holy Moly on an ice cream now. Looks sensational…ice cream should not be allowed to look that good…where’s my bowl, Sir?! And what. Toffee + mini marshmallows? I think I need a moment.

  3. Here when you go to the supermarket it’s hard to find ice cream flavours other than chocolate, chocolate, strawberry, chocolate, vanilla,.. oh and did I mention chocolate? In Barcelona there are some pretty good gelaterias owned by Italians (or at least thats how they are marketed anyway) with good interesting flavours. But the ice creams you feature here sure make me dream 🙂

    1. heh, I bet they are really good examples of the flavours though? One of my favourite little gelato parlours in Auckland mostly sticks to those basic flavours, but they’re so delicious I almost don’t care.

    1. There needs to be some sort of treaty in place. You guys get some of our ice cream, we get some of your double cream stocks. We basically just have the one kind of cream in NZ. Both these things need to change. Thanks for stopping by the blog!

  4. Mmmmmm. Have a go at the Pure New Zealand Mascarpone, Date and Orange Ice Cream (one of this year’s cuisine artisan winners), not so much the fun factor you’re talking about above, but delicious and different….

    1. Oh snap, I’ve been keeping my eye out for it for a while now. The local foodie outlet stock their ice cream, and even has an advertisement for that particular flavour on their ice cream fridge. You guessed it, they don’t actually stock it though. It’s perfectly designed for this blog, I’ve just got to find it.

  5. Enough! You and your happy little nation of rolling green hills and happy cows making artisan ice-cream. You slay me.

    1. Come on now, Gelato Messina more than makes up for it. That Easter Egg?

      Designed to be shared between 2-3 people, our classic easter egg contains gianduia gelato with a soft calamansi lime and passionfruit ‘yolk’ encased in an ‘eggshell’ of white chocolate ganache. The Egg is nestled into a hazelnut dacquoise & caramel crunch base, and surrounded by a spun sugar nest.

      to order or for more info follow the link:


      That’s a facebook stream that only feeds me envy.

      1. It sold out within minutes! Devastating! They released a mangosteen and hibiscus gelato today, need I say more?

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