There are few things I envy Americans, Aotearoa/NZ works pretty well for me. One thing I do envy, however, is the American approach to ice cream. Don’t get me wrong, we have great quality ice cream, but our approach to flavour lacks the imagination and moxie the wider American market allows for. Refined, matured flavours are increasingly easier to find, but the sense of fun that emanates from some of the Ben & Jerry’s flavours is lacking in our market.
Enter Holy Moly! Starting with names like Doh-Nuts, Meringue A’Tang, and ending with how many bits they’re prepared to pack in between the folds of ice cream, this ice creamy crew are churning a little sense of fun back into the supermarket freezers. This particular flavour Mellow Pops! adds all the basic ingredients of a standard Mallowpuff (closest thing is a Mallomar if you’re stateside) and adds caramel, along with an ever so slightly malty chocolate ice cream. You’ll find the chocolate covered biscuit bits have that sweet balance between crunch and give, while the marshmallow lends a lightness that will allow you to finish off a 500ml tub in one go and not feel like you’ve overdone it (honest).
Serve when you’ve done enough for a Mallowpuff and a Toffee Pop, and want someone to smash them into some ice cream for you.