You’ve got to love the lack of hype in the Pure New Zealand Ice Cream packaging. There’s no marketing spiel on it, all they’re going to tell you is that it’s Maude Pinot Noir. Perhaps you were wondering about the deliciously rich, Big Bird strutting around in chains and rings like a platinum Mr T rich, yolky French vanilla style flavour that is the pinot noir syrup’s steed in this ice cream. Well, you’d have to rummage through the ingredients on the back to find out that they’ve used Heilala vanilla (my go to whenever a recipe asks me for vanilla sugar) to bring that flavour up to a 24 carat level. If you have any curiosity about Maude Pinot Noir, you’ll have to take to Google to find Maude Wines and their Pinot Noir tasting notes.
If you’re like Paul Giamatti in Sideways, and breakdown a wine with “just like the faintest soupçon of like asparagus and just a flutter of a, like a, nutty Edam cheese” then you’ll be right at home with this ice cream. For those of us with lesser palates, the whispering swishes of pinot noir that marble through this ice cream might feel more like rumours and innuendo than any strong flavour that you can put a finger on. It was an enjoyable guessing game for me though. I felt like I had some secret society of cherry and plums passing coded messages of flavour to me through their vanilla intermediaries. Don’t discount how much you’ll enjoy the vanilla flavour if you like French Vanilla ice cream. For full disclosure, Mrs P wasn’t a huge fan. She loves Pure NZ’s Berry Fusion, Thai Coconut and Lime Gelato, but didn’t go for their Mascarpone, Date and Orange Ice Cream. Like the latter of those two, Maude probably isn’t a flavour that’s designed to please the masses, but if you like your ice cream a little different, and more capable of starting esoteric conversation, this is definitely worth a try.
I’d love to serve this with an apple crumble one day, but unfortunately it’s all gone now and I don’t know when I’ll be able to swing another tub when Mrs P isn’t watching.
For those who are curious about these things, I’ve finally checked the label, and this ice cream is gluten free.